people don’t want options. they want a leader.
signull.substack.com
people don’t want options. they want a leader.
no one’s paying for a buffet of maybes. they want clarity. conviction. & a path.
a ton of builders today act like consultants… outsourcing every decision to user research or data (leave this to the big companies). it’s your job to choose without this stuff. what to simplify, what to ignore, what to say no... See more
signüllx.comWithout a person at (or near) the helm who thoroughly understands the principles and elements of Design, a company eventually runs out of reasons for design decisions . . . Without conviction, doubt creeps in. Instincts fail . . . When a company is filled with engineers, it turns to engineering to solve problems. Reduce each decision to a simple
... See moreKen Kocienda • Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
an optimal design may be one that isn't the most efficient, but instead ensures the majority of users clearly understand what action they're taking - even if it is at the expense of some savvy users.