people don’t want options. they want a leader.
signull.substack.com
people don’t want options. they want a leader.
In reality, many people simply go with default options.
Michael J. Mauboussin • Think Twice: Harnessing the Power of Counterintuition
Remove unnecessary decision points
Stephen Wendel • Designing for Behavior Change: Applying Psychology and Behavioral Economics
One approach that I’m not keen on is to let users customize the interface by hiding features according to their needs. To me, this smacks of laziness and indecision on the part of the designers.
Giles Colborne • Simple and Usable Web, Mobile, and Interaction Design
Humans are bad at coming up with search queries. Humans are good at incrementally narrowing down options with a series of filters, and pointing where they want to go next. This seems obvious, but we keep building interfaces for finding information that look more like Google Search and less like a map.
All information tools have to give users some wa... See more
All information tools have to give users some wa... See more
thesephist.com • Navigate, don't search
Your average e-mail client, browser software, spreadsheet software does not have an opinion regarding how it should be used. Instead, it provides a maximum of flexibility which is appreciated by the average user, yet, not optimal for particular target groups. This enables an untapped potential for challenger firms which are capable of two things ( ... See more