people don’t want options. they want a leader.
people think they want choices. but they prefer good defaults.
Your average e-mail client, browser software, spreadsheet software does not have an opinion regarding how it should be used. Instead, it provides a maximum of flexibility which is appreciated by the average user, yet, not optimal for particular target groups. This enables an untapped potential for challenger firms which are capable of two things (... See more
Felix • The Era of Opinionated Productivity Software: Superhuman, Roam, What’s Next? | HackerNoon
omakase software
in a world where anyone can build anything, most won’t. if previous consumer behaviour tells us anything, it’s that we value convenience and and others’ taste way more than we think. even in systems designed for flexibility like notion, people buy templates
to be able to... See more
bencex.com