people don’t want options. they want a leader.
signull.substack.com
people don’t want options. they want a leader.
no one’s paying for a buffet of maybes. they want clarity. conviction. & a path.
a ton of builders today act like consultants… outsourcing every decision to user research or data (leave this to the big companies). it’s your job to choose without this stuff. what to simplify, what to ignore, what to say no... See more
signüllx.compeople think they want choices. but they prefer good defaults.
Your average e-mail client, browser software, spreadsheet software does not have an opinion regarding how it should be used. Instead, it provides a maximum of flexibility which is appreciated by the average user, yet, not optimal for particular target groups. This enables an untapped potential for challenger firms which are capable of two things (... See more