people don’t want options. they want a leader.

Humans are bad at coming up with search queries. Humans are good at incrementally narrowing down options with a series of filters, and pointing where they want to go next. This seems obvious, but we keep building interfaces for finding information that look more like Google Search and less like a map.

All information tools have to give users some wa... See more

Even though it isn’t necessarily true, people equate having choices with having control.

People have too many choices these days. They are tired of constantly having to make decisions, particularly when it takes a major effort to make intelligent decisions-i.e., knowing the difference between all the breathable/waterproof fabrics. For most people, separating the men's styles from the women's is hard enough. The best restaurants in the ... See more

The dominant school of thought when it comes to UI design in tech, at least that I’ve grown up with the past two decades, has centered around removing friction for users in accomplishing whatever it is they’re trying to do while delighting them in the process. The goal has been design that is elegant, in every sense of the word: intuitive, ingeniou... See more