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Peacetime CEO/Wartime CEO | Andreessen Horowitz
“There are lots of good peacetime CEOs and lots of good wartime CEOs, but almost no CEOs that can function in both peacetime and in wartime. You’re a peacetime/wartime CEO.”
Ben Horowitz • The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
Peacetime CEO aims to expand the market. Wartime CEO aims to win the market.
Ben Horowitz • The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
Peacetime CEO strives for broad-based buy-in. Wartime CEO neither indulges consensus building nor tolerates disagreements.
Ben Horowitz • The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
Peacetime CEO works to minimize conflict. Wartime CEO heightens the contradictions.
Ben Horowitz • The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
Corporate language is filled with metaphors of war. Companies “conquer” the market, they “capture” mindshare, they “target” customers, they employ a sales “force”, they hire “head-hunters”, they “destroy” the competition, they pick their “battles”, and make a “killing”. That’s an awful paradigm and we want nothing to do with it. Work isn’t war. We ... See more
Work isn’t war
Peacetime CEO strives to tolerate deviations from the plan when coupled with effort and creativity. Wartime CEO is completely intolerant.