Paul Sturrock on LinkedIn: This is a very refreshing approach. If I understand it, it means "Start…

After some reflection7, I realized there’s an underlying structure to discovery that we can use to guide our work. It starts with defining a clear outcome—one that sets the scope for discovery. From there, we must discover and map out the opportunity space—this is what gives structure to the ill-structured problem of reaching our desired outcome. I

intent is to discover new solutions. In those instances, a product outcome is a better fit.