Design legend Paul Rand executed the “NeXT” generation of computer for education logo for Steve Jobs. He brought a clarity that resulted in a confidence in the memorability and timelessness of the logo, as well as in the way it represented both the product and company’s forward-thinking culture and innovation.... See more

Let’s talk about Saul Bass, an American graphic designer who created logos for the Girl Scouts, Kleenex, and AT&T. Where I think his artistic style really shines through in film and his work with kinetic type. PS: this video wraps up this series. I’ll be back next week with something new!