Paul Rand: Conversations with Students
Smart people who can thoughtfully disagree are the greatest teachers, far better than a professor assigned to stand in front of a board and lecture at you.
Ray Dalio • Principles: Life and Work
A case in point is the time the graphic designer Paul Rand had the guts to say no to Steve Jobs.10 When Jobs was looking for a logo for the company NeXT, he asked Rand, whose work included the logos for IBM, UPS, Enron, Westinghouse, and ABC, to come up with a few options. But Rand didn’t want to come up with “a few options.” He wanted to design ju
... See moreGreg Mckeown • Essentialism: The Disciplined Pursuit of Less
“He was a terrific listener,” Neuwirth says. “It’s one thing to have good ideas, it’s another to recognize when others do. . . . If there was a pony in your pile of horse manure, he would find it.”
Gregory Zuckerman • The Man Who Solved the Market
frequent give-and-take with a sympathetic client that he depended on to refine his ideas.
Paul Goldberger • Building Art
What I adore about Professor Tunstall is her ability to make seemingly esoteric issues grittily relevant to the real-world endeavor of design and branding. She segues easily from the hierarchies evident in bee society to the success of President Obama’s 2008 campaign graphics, and both fit in to her analysis of how we create meaning and structure i
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