Through trial and error, I have found that the solution to this enigma rests, to a large extent, on two factors: the kind of problem chosen for study, and the way in which it is posed. I believe that if, in the statement of a problem, undue emphasis is placed on freedom and self expression, the result is apt to be an indifferent student and a... See more

Do we currently have specialists like Paul Rand who sell a single logo option for $100k and clients like Steve Jobs, who may not initially approve the yellow color in the NeXT logo, but ultimately trust in the professionalism and expertise of designers like Rand? https://t.co/p2oIClngR7