Through trial and error, I have found that the solution to this enigma rests, to a large extent, on two factors: the kind of problem chosen for study, and the way in which it is posed. I believe that if, in the statement of a problem, undue emphasis is placed on freedom and self expression, the result is apt to be an indifferent student and a... See more

The best critic possible on the book The Gift .--At the 45th International Design Conference in Aspen in 1995, Milton Glaser began a speech by arguing that the axiom “good design is good business” may no longer be useful to designers in explaining the value of their creativity to clients. He returned to the idea of “good design” in his conclusion:... See more

The first school is represented by “classic designers,” such as my friends Dieter Rams and Kenji Ekuan, the late Ettore Sottsass, Jr., Mario Bellini, and Jonathan Ives. These designers can run their own studios or be corporate stars. Ten or fifteen years ago, I would have included myself in this group. This school’s approach to design is both

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