Snaxshot #06: Part of A Complete Breakfast

Perception of cereal as a “sugary” treat, associated with high levels of sugar.

U.S. cereal sales have gone stale in recent years as consumer tastes change.After several years of declining sales trends, the $8 billion U.S. cereal market’s sales were flat in 2019.

Cereal consumption being limited to “breakfast” which poses challenges with changing dietary habits in younger generations.

Crunch Time (challenges) 🛑