Once you adopt a posture of service, of engaging with the culture to make change, the shift happens. Now, instead of asking, “How can I get more people to listen to me, how can I get the word out, how can I find more followers, how can I convert more leads to sales, how can I find more clients, how can I pay my staff …?” you can ask, “What change d

... See more

Marketing has changed, but our understanding of what we’re supposed to do next hasn’t kept up. When in doubt, we selfishly shout. When in a corner, we play small ball, stealing from our competition instead of broadening the market. When pressed, we assume that everyone is just like us, but uninformed. Mostly, we remember growing up in a mass market

... See more

Things marketers know 1. Committed, creative people can change the world (in fact, they’re the only ones who do). You can do it right now, and you can make more change than you can possibly imagine. 2. You cannot change everyone; therefore, asking, “Who’s it for?” can focus your actions and help you deal with the nonbelievers (in your head and in t

... See more