Part 1: Finding Your Thing's Essence

That’s my big learning of the year: understanding the way someone’s interior life translates to what they make. When I first started writing this Substack, I was possessed by the sense that I had to figure out “how to do it.” Which other Substacks do I like, which other Substacks are popular, what do they write about, how do they make it work. It’s... See more

Not for making something fast but for making something wonderful. Not to automate your words but to alchemize your mind. And I've seen how these shifts in frame create ripple effects across every decision we make.

This isn’t just philosophical woo woo stuff—it’s practical. Because products are not neutral. They are opinions embedded in pixels – ever... See more