A Creative’s Subscription Revenue: Can you lend against it?

So, why can't there be a very similar structure on creators and their fans? Why can't fans be the financial backers of the early-stage creators they believe in? After all, there are millions of people who don't know much about startup investing or the stock market, but who do have an incredibly nuanced grasp of emerging culture. Why not let those p... See more

The first generation of these companies is already on the scene. Products like Patreon, Cameo and Substack have gained traction over the past several years by zeroing in on the monetization component of the problem, offering creators pathways to generating revenue directly from their audiences rather than relying solely on platform-controlled adver... See more

I think this is much more subtle, where you actually really start to work with creators who are stuck in this, kind of, halfway state where they have these enormous audiences, but they don’t know how to monetize because they don’t have the right tool.

Platforms are now scrambling to compete as “creator platforms”, with a lot of effort poured into ensuring that content can generate real economic value for creators, either by paying for it themselves or by helping the audience pay.

Silicon Valley accelerates its investment in products and services for individual creators. Platforms explore new ways to let creators monetize their audiences directly, while taking a cut for themselves. Still, a gulf begins to appear between those who pay for content and those who do not. Subscription fatigue will turn out to be real. And perhaps... See more