The idea that adding more plans to your life can help you slow down might seem paradoxical. The magic here is in the way that this strategy expands the timescales at which you’re evaluating your productivity.

Restriction saved King Billow. And as a copywriter—or anyone else working in a creative discipline—it will save you, too. Limit your time, format, word count, and audience. Restrict yourself! Restrict yourself, lest fear paralyzes you.

Projects that don't have deadlines imposed on them, even if they are self-imposed, will take a lot longer than they need to, and may suffer from feature creep and scope bloat.

By setting challenging deadlines you will actually get better results. It's all about manipulating the Iron Triangle of scope, resources, and time.