Pamela Anderson is a master class on rebranding
And armed with this intel, you’ll never look at what it means to launch a business—or at your personal product obsessions—the same way again.
Emily Heyward • Obsessed: Building a Brand People Love from Day One
Is the Algorithm Making Us LESS Stylish, LESS Interesting, LESS...ourselves?
Beth Bentleypatternrecognitionbytomorrowism.substack.com
Along with the collection being heavily discounted, the brand also launched a “Bloopers” campaign to the tune of “we’re gonna own our oops!” It's smart. Fun too. A real pat-on-the-back moment. A friend of mine—not a brand person, but a big Set Active fan—shared the campaign with me. Our conversation brought to mind an idea I’ve been playing around
... See moreNo. 13 — Reclaiming Discovery From the Algorithms
Michelle Rose Josephmichellerosejoseph.substack.com
