Pamela Anderson is a master class on rebranding

Year of The Snake swag: Hermes Mahjong sets. Fortune-telling cards. All of it.

CALL IF CANCELED // Ochuko Akpovbovbo shared (we all bought paid subs, yeh?) that cancel culture insurance is now a thing. “The policy includes a 24/7 hotline and a 60-day plan to manage negative media coverage.” But are they late? We’re entering an age where very little might get you canceled.

PERI PROTEIN // In an interview with Emily Sundberg, the co-founders of Perelel revealed they are launching a protein supplement for peri/menopausal-aged women. So smart. I’m bullish.

DEGROWTH FOR GROWTH // “Edging as a business strategy. It works.”—welcome to my favorite line of the week. Matt Klein reminded us all this week that it’s always better to keep them wanting more. A tried-and-true ‘edging’ strategy keeps products desirable enough for a successful revival.

NO PAUSING // Now we’re at 20% IP, 20% perimenopause. Canyon Ranch is launching M/Power (wow, the names), a peri/menopause retreat. 3-nights and $7K later, 15 people will get “blood work, hormonal panels, and body composition scans” and daily group sessions covering sex, stress, and sleep. Book me in and I’ll report back.

SKI HEATS UP -> Offball // Halfdays, a ski brand you’ll hear more of as we approach the Winter Olympics, has partnered up with beauty brand, Ilia, on their new product launch—a moisturizer for cold climates. This content is fun. The whole launch is cool. I’m in

The second coming of the bookstore is bigger than reading. It’s about book clubs, readings, and good old-fashioned socializing. Photography was going to kill painting. Amazon > the bookstore. AI > humanity? Or maybe AI is the very thing we need to remember why we like being human?

BLOOD BIOHACKING // We all have our feelings about the government right now but often what starts there trickles out. Ochuko Akpovbovboshared that the US military is exploring blood bio-hacking. “It's kind of like an automatic drug-delivery system”. Mark my words, someone will turn this into a beauty thing.

OH MY SHOPMY -> The Information // ShopMy, the affiliate link site (with great customer service) raised $77.5M and is now valued at $410M—wow. And no doubt Substack has helped. Ana Andjelicsaid it best: “The new rule of retail (and something surprisingly obvious): good quality at accessible price sells, powered by the new gatekeepers, affili... See more