
Pamela Anderson is a master class on rebranding

SOBER SPORT // Ever since the World Cup went sober, non-alc and sports have been having a moment. Athletic Brewing is now the official non-alc beer sponsor for Arsenal. Which, at a glance, feels like nothing. But 2 years ago, this would have been unheard of, so it’s well worth noting.
Chris Danton • Pamela Anderson is a master class on rebranding
CALL IF CANCELED // Ochuko Akpovbovbo shared (we all bought paid subs, yeh?) that cancel culture insurance is now a thing. “The policy includes a 24/7 hotline and a 60-day plan to manage negative media coverage.” But are they late? We’re entering an age where very little might get you canceled.
Chris Danton • Pamela Anderson is a master class on rebranding
METHYLENE BLUE // I don’t know much about this YET but my wellness guru, Jenny Evans, can’t stop talking about Methylene Blue. Typically, whenever she says something it’s huge within the year. Consider yourself told.
Chris Danton • Pamela Anderson is a master class on rebranding
SKI HEATS UP -> Offball // Halfdays, a ski brand you’ll hear more of as we approach the Winter Olympics, has partnered up with beauty brand, Ilia, on their new product launch—a moisturizer for cold climates. This content is fun. The whole launch is cool. I’m in
Chris Danton • Pamela Anderson is a master class on rebranding
SEEK DEEPER // I can’t not address Deep Seek 1) AI is about to get cheaper 2) Things are moving faster 3) It’s still anyone’s game (if you act now). But also, someone please tell OpenAI it’s time for brand building. Not Boring by Packy McCormick and I are aligned. It’s how they win.
Chris Danton • Pamela Anderson is a master class on rebranding
Brand birthday piñatas = fun.
Chris Danton • Pamela Anderson is a master class on rebranding
FARMING OUT SUSHI -> Taylor Lorenz // Before there was an AG-1 airport vending machine, there was Farmer’s Fridge. The fridges are now also in hospitals—brilliant and needed. And now they're ready to test their cold-storage chops by expanding into sushi. I’m both scared and excited.
Chris Danton • Pamela Anderson is a master class on rebranding
HEAVY STUFF // Hims & Hers is all gloom. Maybe it’s the impending ban on GLP-1 dupes? This ad is dark. The soundtrack says it all. It’s quite the opposite of their ‘approachable’ brand. Healthcare branding is getting more daring but ‘grim, docuseries-trailer’ is not the right direction.
Chris Danton • Pamela Anderson is a master class on rebranding
BLOOD BIOHACKING // We all have our feelings about the government right now but often what starts there trickles out. Ochuko Akpovbovboshared that the US military is exploring blood bio-hacking. “It's kind of like an automatic drug-delivery system”. Mark my words, someone will turn this into a beauty thing.