Pamela Anderson is a master class on rebranding

FARMING OUT SUSHI -> Taylor Lorenz // Before there was an AG-1 airport vending machine, there was Farmer’s Fridge. The fridges are now also in hospitals—brilliant and needed. And now they're ready to test their cold-storage chops by expanding into sushi. I’m both scared and excited.

NO PAUSING // Now we’re at 20% IP, 20% perimenopause. Canyon Ranch is launching M/Power (wow, the names), a peri/menopause retreat. 3-nights and $7K later, 15 people will get “blood work, hormonal panels, and body composition scans” and daily group sessions covering sex, stress, and sleep. Book me in and I’ll report back.

Office of the Surface shared these lymphatic drainage leggings. Want.

YouTube-famous, ultra-conservative, MAHA-loving, Candance Owens, is set on ending the ‘taboo of being a trad wife’. But just because she has a job, doesn’t mean you have to want one. Ironically, the leader of the anti-Girl Boss moment is a Girl Boss

SOBER SPORT // Ever since the World Cup went sober, non-alc and sports have been having a moment. Athletic Brewing is now the official non-alc beer sponsor for Arsenal. Which, at a glance, feels like nothing. But 2 years ago, this would have been unheard of, so it’s well worth noting.

WRITING IT TOGETHER // This letter is 20% about IP today. A new blockchain platform, Incention, is making IP communal. Fan fiction is a huge industry, but hard to monetize. Now, creators can contribute to a franchise and get paid. The writer-director of Blade, David S Goyer is using it to launch a new sci-fi concept “Emergence,” about a universe “w... See more

OH MY SHOPMY -> The Information // ShopMy, the affiliate link site (with great customer service) raised $77.5M and is now valued at $410M—wow. And no doubt Substack has helped. Ana Andjelicsaid it best: “The new rule of retail (and something surprisingly obvious): good quality at accessible price sells, powered by the new gatekeepers, affili... See more

The second coming of the bookstore is bigger than reading. It’s about book clubs, readings, and good old-fashioned socializing. Photography was going to kill painting. Amazon > the bookstore. AI > humanity? Or maybe AI is the very thing we need to remember why we like being human?

NOT ENTRY LEVEL // Many successful businesses have been built on college-town economies. So when Emily Sundberg pointed to a new group, Study Hotels, catering to parents wanting “to stay somewhere nicer than traditional ‘college town’ spots” it felt smart. The website needs love, though, dear lord.