NOT ENTRY LEVEL // Many successful businesses have been built on college-town economies. So when Emily Sundberg pointed to a new group, Study Hotels, catering to parents wanting “to stay somewhere nicer than traditional ‘college town’ spots” it felt smart. The website needs love, though, dear lord.

SEEK DEEPER // I can’t not address Deep Seek 1) AI is about to get cheaper 2) Things are moving faster 3) It’s still anyone’s game (if you act now). But also, someone please tell OpenAI it’s time for brand building. Not Boring by Packy McCormick and I are aligned. It’s how they win.

METHYLENE BLUE // I don’t know much about this YET but my wellness guru, Jenny Evans, can’t stop talking about Methylene Blue. Typically, whenever she says something it’s huge within the year. Consider yourself told.

SOBER SPORT // Ever since the World Cup went sober, non-alc and sports have been having a moment. Athletic Brewing is now the official non-alc beer sponsor for Arsenal. Which, at a glance, feels like nothing. But 2 years ago, this would have been unheard of, so it’s well worth noting.

SILVER BOWL // Silvers are all over the Super Bowl. It’s only February and already my predictions are coming true. Hellmanns cast Meg Ryan and Billy Crystal. Uber Eats paired Charlie XCX with Martha Stewart (Martha is busy!). And Willem Dafoe and Catharine O’Hara teamed up for Michelob ULTRA. The theme? Silvers are funny, sexy, cheeky, sporty, spic... See more

Office of the Surface shared these lymphatic drainage leggings. Want.

CALL IF CANCELED // Ochuko Akpovbovbo shared (we all bought paid subs, yeh?) that cancel culture insurance is now a thing. “The policy includes a 24/7 hotline and a 60-day plan to manage negative media coverage.” But are they late? We’re entering an age where very little might get you canceled.

PERI PROTEIN // In an interview with Emily Sundberg, the co-founders of Perelel revealed they are launching a protein supplement for peri/menopausal-aged women. So smart. I’m bullish.

NO PAUSING // Now we’re at 20% IP, 20% perimenopause. Canyon Ranch is launching M/Power (wow, the names), a peri/menopause retreat. 3-nights and $7K later, 15 people will get “blood work, hormonal panels, and body composition scans” and daily group sessions covering sex, stress, and sleep. Book me in and I’ll report back.