It’s the era of the wellness-first traveller - and the data proves it 📈
By 2023, wellness trips made up nearly 8% of all travel, yet accounted for a whopping almost 1 in 5 travel dollars spent. (Global Wellness Institute)
And it’s growing fast: wellness tourism spending is set to break the... See more
instagram.comIt’s the era of the wellness-first traveller - and the data proves it 📈 By 2023, wellness trips made up nearly 8% of all travel, yet accounted for a whopping almost 1 in 5 travel dollars spent. (Global Wellness Institute) And it’s growing fast: wellness tourism spending is set to break the $1 trillion mark by the end of this year, with growth estimating $1.4 trillion by 2028 - growing twice as fast as regular travel. Today’s traveller isn’t just looking for a room - they’re booking for renewal, energy and lasting impact ✨ #WellnessTravel #TravelTrends #WellnessLifestyle
Wellness-driven travel and tourism has significantly outpaced the growth of the broader tourism market (growing to nearly $600b in total value), and with younger generations spending more on experiences than physical items, this growth will only continue.
Brett Bivens • Backing Bien-Être
According to Accor, Europe’s largest hospitality group, “athletic adventures” are one of this year’s fastest-growing travel trends—a reflection, perhaps, of a culture increasingly obsessed with longevity, wellness, and self-optimization.
Wellness is inescapable.Up 35% since 2019, it’s now a $6.8T market. Outpacing sports, tourism, and tech, it’s equivalent to 60% of global healthcare spending.But 2025 wasn’t just a growth story; it was a year of transformation — with wellness becoming core to the cultural lexicon.Quickly moving from aspiration to infrastructure, the industry is... See more