“Output of a Perfectionist” pages 211-220

Michele Hansen Deploy Empathy: A Practical Guide to Interviewing Customers

Seth Godin This Is Marketing: You Can't Be Seen Until You Learn to See

Gorick Ng The Unspoken Rules: Secrets to Starting Your Career Off Right

Peter Block Flawless Consulting: A Guide to Getting Your Expertise Used

Aaron Mahnke Frictionless Freelancing