When TITLES came to us, their mission was clear: empower artists with control over digital creativity. We set out to craft a brand identity that not only honored this promise but celebrated the unique vision of every artist. Our approach was to create a visual system that is both structured and fluid, mirroring the creative process itself. At the heart of our identity lies the ring, a key visual motif symbolizing the continuous loop of interpretation and reinvention. To bring this vision to life, we developed a generative system capable of producing endless variations of rings, each one highlighting the possibilities of a platform powered by artist-owned AI models. We'll be sharing some behind-the-scenes looks on how the ring is made, and the typographic system behind it—stay tuned. CREDITS: THE COLLECTED WORKS @thecollectedworks Co-Founder & Creative Director: Justin Colt @justincolt Co-Founder & Creative Director: Jose Fresneda @jfresneda Designer: Christian Townsend @_twerkus Designer: Vincent Drayne @vomcent Designer: Yasmin Mukino @mukinoy Design Intern: Mina Son @manymoremina Project Manager: Justin Raymond Park @justinraymondpark TITLES TEAM @titlesxyz Soren Wrenn Parker Seagren