It’s scary to think about machines replacing human creative output. But I tend to take the glass-half-full lens when it comes to innovation; I’m a perpetual technology optimist. Tools like DALL-E and Midjourney and Stable Diffusion will greatly amplify human creativity.

I define “creative risk” as the wild ideas in our mind’s eye that we would love to pursue, but don’t because the cost (time, money, reputation...) is too much to bear. As a result, we play it safe in the form of making sequels in Hollywood, emulating successful campaigns in advertising, and “staying in our lane” or what we’re comfortable with in ou... See more

Can artificial intelligence help us to be creative? That’s the important question, and it’s a question about user interfaces, not about who has the biggest model.