Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
Brian Kurtzamazon.com
Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
But I slept well every night over these past four decades in business, knowing that I was overdelivering for my customers, vendors, and partners, and feeling secure in my integrity and the integrity of our company.
Brian Kurtz • Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
But when you bring 100 percent to any relationship, the payoff of having those people on board is almost always worth the extra effort.
Brian Kurtz • Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
KEY TAKEAWAYS While this chapter didn’t talk about how to write great copy (see the recommended reading at back of this book for that information), you now understand why the final 20 percent of the 41/39/20 rule is so critical. Your copy and creative shape how your list experiences your offers and are how you connect with them in a meaningful (and
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He didn’t want me to get taken advantage of, which is a risk of being a giver and of overdelivering.
Brian Kurtz • Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
KEY TAKEAWAYS Your customers are the most important people in your business. Keeping them happy—serving them, creating world-class experiences, overdelivering on what you promise, and always innovating for their benefit—is your primary role. Customer service and fulfilment are critical marketing functions. It’s the “marketing after the marketing” t
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As David Ogilvy famously said, “The customer is not a moron. She’s your wife.” He knew that talking down to customers, patronizing them, or doubting their ability to make sound decisions would just hurt a campaign.
Brian Kurtz • Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
KEY TAKEAWAYS Success in business is not just about the numbers. It’s also the result of surrounding yourself with remarkable people who lift you up—and being that kind of person for others. The more proactively you build your connections with other great people, the more growth you will see, both personally and professionally. Be a strategic contr
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My advice is to always have something incredible to offer.
Brian Kurtz • Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
Consider eliminating the phrase “I’ll meet you halfway” in dealing with people in your life, difficult or not, acquaintances or close friends, whether you are in a tough negotiation or just disagreeing on something.
Brian Kurtz • Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
Customers might not be knocking down your door, but when you make the effort to reach out with no reservations or ulterior motives, you’ll get great results because they value hearing from you.