Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
Brian Kurtzamazon.com
Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
Earlier in my life, I wondered why it always had to be me that made the extra effort to keep in touch and why they weren’t as motivated to maintain the relationship. But I learned that my disappointment was wasted energy. It wasn’t that they didn’t love me. They just didn’t have it in them to work that hard with everything else going on in their li
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Early in his book, Grant asks which group you think will be the least successful in their buisness and personal endeavors—givers, takers, or matchers—and reveals that it’s the givers. But as you read on, he also asks which group you think will be the most successful . . . turns out it’s also the givers. The important lesson is how you give, not how
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But the customers I dealt with in the past and the ones I deal with today always know one thing: they can count on me (and whoever is on my team) to be proactive and reliable.
Brian Kurtz • Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
five-minute favor. This is all about looking for ways to have a big impact in a short period of time. It might be making a business introduction, throwing a surprise bonus into the delivery for a loyal customer, or spending a few minutes sharing some feedback or experience with someone in your business that is going to accelerate their ability to p
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KEY TAKEAWAYS Success in business is not just about the numbers. It’s also the result of surrounding yourself with remarkable people who lift you up—and being that kind of person for others. The more proactively you build your connections with other great people, the more growth you will see, both personally and professionally. Be a strategic contr
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Reid Tracy, CEO of Hay House, when once asked the secret to selling a lot of books replied, “Write a good book.” What does that have to do with LTV? Everything. Whether it’s a book, a course, a newsletter—anything—the way to keep customers engaged and with you for the longest amount of time possible is to give them good stuff.
Brian Kurtz • Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
KEY TAKEAWAYS Multichannel marketing is a critical element in maximizing your business growth, protecting yourself from unexpected downturns, and getting the kind of payoff you really want to see for yourself and your customers. As Dan Kennedy says, the most dangerous number in business is 1. If you are only marketing on one channel, you are riskin
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KEY TAKEAWAYS Making your best offers is another area in direct response that has a lot of moving parts. This chapter ranged far and wide, and I hope you will have a sense of everything that goes into delivering world-class offers to your carefully selected lists. Here’s what you need to keep “top of mind”: Choose niches where you can go a mile dee
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Learn the rules like a pro so you can break them like an artist.