Outgrowing Software

Culture vs. Technology

• Many people in tech assume every problem can be solved with technology.


• Sari argues that most problems are cultural rather than technological.


• In a world becoming overly logical due to AI, being illogical aligns with human nature and culture.


• Culture evolves and adapts faster than technology, but this is not always recognized b

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For most software businesses in the US, the problem isn’t technical knowledge anymore. The problem is getting a wedge into distribution — also known as marketing.

Mainframes are still a big business and so is IBM; PCs are still a big business and so is Microsoft. But they don’t set the agenda anymore - no-one is afraid of them.