Saved by sari
Outgrowing Advertising: Multimodal Business Models as a Product Strategy
The apparent limitation of the ad-supported media business model is that there will never be enough traffic to satisfy the beast. But while subscription revenue is stickier and gives creators more runway and short-term security, eventually the flame that started any new project will be extinguished. A new muse will need to be found.
Myles Udland • The passion of the posts
ad money was diverted to digital platforms. As a result, the business model of news media flipped from predominantly relying on ads to relying more on readers/viewers. The flip happened in the early 2010s everywhere.
Andrey Mir • The Digital Reversal. Thread-saga of Media Evolution
Email could be the wrong entry into paid content. Audio, video or something else could be a better wedge