key player at those accounts — in your book of business. It’s your job to: ● Know exactly who they are ● Find their contact information ● And develop a thoughtful plan to get to know them

Our sales team already used personalized sales sequences — plenty of them — but they were having trouble responding to new prospect actions, given the staggering volume of users across workspaces and accounts. The solution? Using our event-triggered data through workflow automation.

In a study of over 700 B2B purchases worth $3.1 billion in sales, RAIN Group found that the biggest factor that separates sales winners from second-place finishers is their ability to connect with people on a personal level. “Winners connect the dots between customer needs and their company’s products and services as solutions more often than secon

According to Mark, sales leaders report that Account Executives (AEs) are just as productive without Sales Development Representatives (SDRs). AEs, who are chronically overburdened by non-revenue-generating busywork and meetings, can simply divert their attention back to prospecting. As Mark points out, the economics of a split model can be brutal.

But most of these teams misunderstand the fundamental goal of an email. The primary goal of a cold email isn’t to: Establish your value ❌

think people in sales have the wrong mentality. They think they are a lawyer, trying to convince the other person that they are right. But they really should be a detective, trying to see if they can solve their problem.”

Handwritten note. A formal, handwritten invitation goes a long way in making the event feel special and exclusive.

you build an engagement path with a sequencing tool, you have a few key channels at your disposal — some automated, some not. These touchpoints include: ● Automatic emails ● Manual emails ● Phone calls ● LinkedIn connection requests ● Linkedin messages ● Manual action items

With your new library of multichannel sequences, you’ve just placed yourself ahead of the vast majority of sales organizations still sending one-off email blasts.