Oura and the future of health

The challenge for products like Oura to last beyond the novelty stage is simply to be irreplaceably useful: To translate data into meaningful advice and to provide it with the right balance of authority and empathy. If Oura can keep improving its software to make personal insights more clear and prescriptive — beyond “hey, you really should go to b... See more

Fitness tracking is one of the Apple Watch’s most popular features, and this fall it is introducing sleep tracking for the Watch. When it launches, it will roll out to tens of millions of users. (Apple will likely soon pass 100 million cumulative Watch sales, if it hasn’t already.) Oura, meanwhile, is approaching 200,000 rings sold.