Saved by sari
Our Big Brand Vision? Going welI, I think!
"Culture as a story provides narrative continuity and cohesion to our life. It helps us make sense of what’s happening in the world and explains the world around us. Culture gives us pointers what to pay attention to, how to relate to each other and to the material world, and how to express our identity and belonging. Brands are part of this
... See moreCreating a sense of wonder is becoming ever-more important for brands looking to help move consumers and create deeper connections. As this shift gathers steam, brands should be looking towards fictional worlds and immersive environments for inspiration.
As real life becomes less attractive, with consumers having to navigate uncertainties around the... See more
As real life becomes less attractive, with consumers having to navigate uncertainties around the... See more
Petah Marian • Myth making and wonder - the new brand experience
A brand is something you have an unexplained, emotional connection to. A brand gives you a sense of familiarity.