Our Approach
studioandthen.com
Our Approach
Primer on how we design at @linear:
The main point is that the design is only a reference, never any kind of deliverable itself, so the way it's constructed doesn't really matter.
1. We screenshot the app and design on top of
2. Simple design system that has mostly colors, type and some basic components (rest you can screenshot/recreate)
3. We ... See more
In our studio, we always start with the simplest solution and introduce complexity only when necessary, not just for the user’s sake but also for our own sanity. We have to get the project done on time and within budget, and whatever we design needs to be easy to build and maintain as well.
Irene Pereyra • Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology (Rockport Universal)
And though it's useful to be able to tell them apart, design is about strategic and tactical work happening together. At the heart of many stubborn design projects and unimpressive outcomes are people coming in with an incompatible mental models; overplaying strategy or tactics, and neglecting the other.