
Our 5 favourite open-source customer data platforms

Collect , unify , and activate customer data
RudderStack makes it easy to collect and send customer data to the tools and teams that need it
RudderStack makes it easy to collect and send customer data to the tools and teams that need it
The Warehouse Native Customer Data Platform
Rippling customers can configure custom workflows that allow salespeople to give customer pricing discounts based on their level within the org. Or ingest Zendesk tickets to see payroll costs per support ticket resolved. Or run reports across silos of business data.
John Luttig • Rippling and the Return of Ambition
So you can’t target users as precisely, and you can’t even tell when they opened your email. The solution? Owned data.If you can’t target customers through their social platforms or ad personas, use the data you’ve collected yourself. Try product quizzes, parse past purchases, engage your social media followers, and interview your customers. Create
... See moremercury.com • Ecommerce Roundup: 2021

In today’s data world, there are so many options for an EL tool to avoid you developing your own extracting script and to help you gain a LOT of time.
Fivetran, Mage, and Airbyte to mention a few.
You don’t have to maintain custom scripts, these tools come with +300 connectors, basic scheduling, and error handling.