Organizational Innovation Through Design
Design organizations are increasingly expected to contribute to product strategy, but these structures support little more than product delivery. If the team is asked to develop a vision for the future product experience 2-3 years out, how do they get it done?
Peter Merholz • Creative and Strategic Leadership in Design Orgs—Super-Senior ICs and the Shadow Strategy Team (3rd in a series on Emerging Shape of Design Orgs), Peter Merholz
Design for Collaboration, Not Just Efficiency.
Many organizations optimize for productivity at the cost of creative collision. Leaders must create structured serendipity, allowing ideas from different disciplines to intersect in unexpected ways.
