
Organizational Innovation Through Design



By providing a framework for working together, designers elevate themselves in the hierarchy of teams and organizations, and become valued strategic partners.
David Holston • The Strategic Designer

In order for design to transform business, it must first transform itself. It must leave behind the language and mindset of engineering. Get past scalability and extensibility. Systems and components. Agility and usability. Usefulness and seamlessness. Efficiency and friction. Data and metrics. Patterns and code.
Thomas Klaffke • Visualizing Minimalist Design
redesigning work is about “intentionally generating something new, something that responds creatively to the specific needs and opportunities of a business, its customers, and its employees.”
Carol Sanford • The Regenerative Business
In order to implement strategy, an organization needs to integrate structure, processes, and people. A successful redesign will focus the company's resources on its strategic priorities and reduce costs. An example of a typical motivation for a redesign is a company that decided to expand outside of its US home base.
McKinsey • Getting organizational redesign right
Your organization may not be ready for design, good or bad. Design-aware employees can organize brown-bag lunches and evangelize at the water cooler. Your organization will remain design-resistant unless its leaders think in a goal-directed way about its users (and customers). Consider reading some of the fundamental design books if you're a leader... See more