Organizational Innovation Through Design
Design for systems change: This strategy covers the whole spectrum of value creation for both biological and technical cycles and refers to design thinking in complex systems as a whole and between its parts to target problems and find innovative solutions.81
Matthew Wizinsky • Design after Capitalism: Transforming Design Today for an Equitable Tomorrow
When I use the term design, I refer to the act of intentionally generating something new, something that responds creatively to the specific needs and opportunities of a business, its customers, and its employees. I do not mean implementing yet another off-the-shelf, currently popular program of the week. For this reason, I focus on the overarching
... See moreCarol Sanford • The Regenerative Business
The purpose of the design process is to craft a context that facilitates (or hinders) action.
Stephen Wendel • Designing for Behavior Change: Applying Psychology and Behavioral Economics
It also reveals why design is important to creating competitive advantage: design innovates meanings, and meanings make a difference in the market.
Roberto Verganti • Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
design processes to help people, groups, and organizations to function better.