Vintage establishes luxury as knowledge - both the knowledge of environmental cost of fashion and the knowledge of history, meaning and importance of cultural goods.

When brands get world building right it doesn’t feel like marketing.

That’s exactly what Burberry achieved with its Ibiza takeover. A subtle but significant brand play executed in full colour... They went all in. Rather than a single billboard, Burberry reimagined an actual real

world place.

The Standard hotel. Yellow flags on boats. Blue sea... See more