Optimizing Your Token Distribution

Second, $400 million as of this writing of the newly launched $RARE token was given with no strings attached to community members. Current shareholders who once owned 100% of the SuperRare stock now own only 40% of the company’s governance token. And while the community members are free to sell their tokens at any time on the open market, our token... See more

 How do you “go to market” and convince potential customers to spend their money, time, and attention on your product or service? The response by most organizations in web2 — the Internet era defined by large centralized products/services like Amazon, eBay, Facebook, and Twitter, in which the vast majority of value accrues to

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A basic model for evaluating web 2 hypergrowth tech businesses is looking at Customer Acquisition Cost (CAC) versus the Lifetime Value (CLV). Everytime you give away tokens can be likened to web 2 marketing spend (CAC), while CLV is the total of economic rewards (such as protocol earnings) that a user brings by using the platform.