Optimise for FUN

Before we talk about "useless" projects, let’s take a moment to look at a "useful" one. In a typical project, a designer’s creative potential often sits buried, like a dormant hydrogen atom, as compromises and decisions by committee guide the client/creative relationship. Many of the ideas that ignite excitement in the designer are worn down by the... See more

I optimize for joy.

In the design of lives, as in the design of most other things, you get better results if you use flexible media.

Play seems childish and even transgressive to most, and so they miss a major life trick. To be playful is to live true to who you are as a human.

Play is how we express our acceptance of uncertainty.

Life is uncertain. Play aligns our actions with this lack of knowing.

In a world where we can outsource productivity to technology, the people who reap the biggest rewards aren’t those who work the fastest.

They’re the people who make things that are wonderful, original, weird, emotionally resonant, and authentic. As our feeds become flooded with instant, AI-generated content, the most dangerous thing you can do is pl... See more