Opinion | Your Brain on Fiction (Published 2012)
In his intriguing book Wonderworks Fletcher identifies 25 narrative “tools” or “inventions” that trigger traceable, evidenced neurological outcomes in the reader/listener/viewer. He points out that although the science is in its infancy, early findings reveal that “combined with the established areas of psychological and psychiatric research, they... See more
Sally Mallam • The Science of Storytelling
Those beautiful color-dappled images are actually representations of particular areas in the brain that are working the hardest—as measured by increased oxygen consumption—when a subject performs a task such as reading a passage or reacting to stimuli, such as pictures of faces.
Sally Satel • Brainwashed: The Seductive Appeal of Mindless Neuroscience
The prime impetus behind this enthusiasm is a form of brain imaging called functional magnetic resonance imaging (fMRI), an instrument that came of age a mere two decades ago, which measures brain activity and converts it into the now-iconic vibrant images one sees in the science pages of the daily newspaper.