
Opinion | Your Brain on Fiction (Published 2012)

As we listen to stories, our brains light up in the same patterns as the storytellers. This neural coupling helps us feel like we are in the story, creating an artificial reality experience for your brain.
Karen Eber • The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire

When we listen to a story, a fascinating process unfolds in our brains. This process, known as neural coupling, is the brain’s way of syncing with a narrative. For instance, when a story describes the aroma of freshly baked bread, the olfactory regions of our brain — the areas responsible for processing scents — activate, even though there’s no act... See more