Opinion | Your Brain on Fiction (Published 2012)
According to neuroscience studies, stories have a remarkable ability to change our thinking, for example by demonstrating how our minds literally sync with each other as we hear a story.
Nathan Furr • The Upside of Uncertainty: A Guide to Finding Possibility in the Unknown
Neuroscientists are building a powerful case that metaphor is far more important to human cognition than has ever been imagined. Many argue it’s the fundamental way that brains understand abstract concepts, such as love, joy, society and economy. It’s simply not possible to comprehend these ideas in any useful sense, then, without attaching them to
... See moreWill Storr • The Science of Storytelling: Why Stories Make Us Human and How to Tell Them Better
According to Will Storr in The Science of Storytelling: “Neuroscientists are building a powerful case that metaphor is far more important to human cognition than has ever been imagined. Many argue it’s the fundamental way that brains understand abstract concepts like love, joy, society, and economy. It’s simply not possible to comprehend these idea
... See moreMatthew Dicks • Stories Sell: Storyworthy Strategies to Grow Your Business and Brand
Reading, he told me, creates a “unique form of consciousness…. While we’re reading, we’re directing attention outward toward the words on the page and, at the same time, enormous amounts of attention is going inward as we imagine and mentally simulate.” It’s different from if you just close your eyes and try to imagine something off the top of your
... See moreJohann Hari • Stolen Focus: Why You Can't Pay Attention--and How to Think Deeply Again
