This new reality is less about everyone transforming into their own brand or even becoming an independent contractor at the whims of a mercurial gig economy—it will be the very basis for life, or at least livelihood. It's the creation of a future in which we can never afford to stop working, or better yet, where work doesn’t actually feel like... See more

For creative people this hits especially hard as social media’s invention of “personal brands,” “influencers,” and the “Creator Economy” turned the few remaining aspects of life that hadn’t yet been marketized into the last ways we could make a living without working for somebody else. Gradually and then suddenly creative people found themselves... See more