Dish out baker’s dozens - A baker’s dozen is when a baker gives someone 13 when they expected 12. It isn’t the 12 that makes bakers’ customers happy — it’s the unexpected +1. Surprise generosity creates loyalty. People remember who exceeded their expectations. They tell others. They come back. They reciprocate. Apply this everywhere

Many of the best luck engineers I know faced significant, uncontrollable bad luck early in life. They had to learn the skill of luck. Meanwhile, people who’ve been given luck their entire lives often never develop luck engineering — they’ve never needed to.

I find it useful to distinguish between luck-luck and skill-luck. Luck-luck is pure... See more