More beauty and craft,

less factory line

More weird and rebellious,

less safe and derivative

More really hard inspired work,

less status games

More authentic expression of self,

less patagonia vest

True online counterculture is rejecting social media altogether. It’s leaving your subreddit and teaming up with a bunch of other people to set up an independent forum, yelling “fuck you to spez” in the process. Counterculture is spending time making zines and sending them out to 10 people across the globe, rather than posting shorts on fucking... See more

In the Who Cares Era, the most radical thing you can do is care.

In a moment where machines churn out mediocrity, make something yourself. Make it imperfect. Make it rough. Just make it.