Open Data Now: The Secret to Hot Startups, Smart Investing, Savvy Marketing, and Fast Innovation (Business Books)

• Some datasets become standards for data exchange . S&P’s CUSIP for publicly traded securities, D&B’s DUNS for private companies, Datavant’s universal patient key for medical records, LiveRamp’s RampID for advertiser audiences are all examples here, albeit for varying degrees of “table-stakes-ness / industry adoption”.


• Some datasets become ev

And the data held on traffic from ride-sharing and GPS/mapping companies could transform approaches for traffic safety and congestion. But opening up that data to researchers requires careful planning.