In writing this history of the 21st century, Blank Space, I noticed that one important marker of our era is the cultural success of widely loathed people , such as Paris Hilton, Kanye West, and Donald Trump. They all figured out a powerful media hack for which there is no known antidote: Sociopathic behavior spurs the media to write lots of... See more

n this sense, Labubus do seem to be a defining moment of 2020s culture. For those interested in moving culture away from fads such as these, resistance requires much more than a refusal to consume. If fads are narratives as much as products, they need to be starved of engagement, as well. We haven't figured out how to do this yet.