All of these are common online course topics, and the answer is usually: anything. By prioritizing possibility over results and the parasocial over pedagogy, creators are able to tap into their customers’ deepest desires and make promises accordingly.

What if new technologies could allow us to understand the varied backgrounds, goals, and learning styles of our students—and provide educational material customized to their unique needs? What if we could deliver education to students via on-demand platforms that allowed them to study whenever, wherever, and whatever they desired, instead of requir... See more

Why now? * EdTech investments are soaring. *#edutainment is taking over TikTok. *Social media is elevating information above aspiration