If I know where my food comes from, it’s no longer, for example, just an apple; it’s a story, it’s grown by a human, there is an emotional connection which means I respect it more and am less likely to waste it.

that a weekly shop is the most economical and least wasteful way of shopping.

the vegan/plant-based tag can suggest that a certain food is sustainable and low impact when, in fact, it could have a higher impact than some locally-reared beef.

But in general, I prefer to celebrate vegetables than eat something that’s trying to trick me by looking and tasting like meat.