One man's trashy is another man's treasure

When you think about YouTube or TikTok or any of these platforms, the creators who have risen on these platforms, it’s very unlikely they would have risen through traditional channels. If they said, “Give me money to go make a movie, it’s going to be 90 minutes of me jumping into slime,” that probably wouldn’t have worked. But then they can start a

... See more

The holy shit! moment of creator’s realizing that their value *could* be larger than it’s getting credit for started with platforms and the ability to accumulate and engage followers directly on platforms. But the emergence of platforms like Substack, OnlyFans, Cameo & Patreon have accelerated that and are creating a new market indicator for indivi... See more

Chris Anderson published his hit book The Long Tail, arguing that the breadth of the Internet made it possible for niche businesses, products, and content to thrive. Popularity was a curve rising exponentially toward the left side of a graph; Anderson predicted that the long, flat part of the curve, with diverse but relatively unpopular things, wou

... See more

Here the “product” is the individual or something they’ve written, spoken, curated, or created. This category relies on influence and people caring about what you say or think in a particular niche. Customers, often “fans” or “supporters”, provide payments directly to their favorite creators as a one-off transaction or a regularly recurring subscri... See more