most of our time and attention is consumed by endless variations of low-quality options. Consumer capitalism presents us with doors and passages which only lead us deeper into the labyrinth, distracting us from making the decisions that really matter. These low-quality options are Dead Ends. They sometimes lead to modest rewards, but it’s a lot of

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What this implies is that when it comes to our consumption preferences, what we want tomorrow is probably going to be informed by what we have too much of today. It is only when we are drowning in choices that we are going to feel liberated when someone takes them away. It’s only when we’re feeling suffocated by customer service that we’re going to

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