Saved by Paige Wolfe
One billion signatures — UX analysis of DocuSign ✏️
Once you know your users and can share that knowledge in a way that is actionable, it is significantly easier to design for them instead of designing for yourself.
Ziv Yaar • User is Always Right, The: A Practical Guide to Creating and Using Personas for the Web
Best onboarding formula I found after testing 17+ flows
1. Start with Congrats – validate the install
2. Ask: What’s your goal? – personalize instantly
3. Frame pain – make them feel the problem
4. Ask harder Qs last – sunk cost hits different
5. Hit a hard paywall... See more
Andrew Eddiex.com