One billion signatures — UX analysis of DocuSign ✏️

Every product needs a solid activation experience. Done well, they can mean hugely successful conversion from discovery to sign-up for your app. Here's a breakdown of Duolingo's legendarily strong activation experience. Complete activation experience breakdown in 🧵👇

App layer is where most of the value is. Nothing has changed. Humans like a well designed focused UX that deeply solves a problem as a first class citizen, not a text box that tries to do everything.

I love this landing page Very structured and functional Feels very intense but like yes yes I want to sign up Opposite of what fancy designers would make but news flash fancy designs don't convert!

That the best way to review a product experience is to ask 3 questions on EVERY screen: “how did I get here?” “what do I do now?” “where do I go next?” — these questions will reveal flaws in object model, UX, onboarding, and orientation.