
Saved by Paige Wolfe
One billion signatures — UX analysis of DocuSign ✏️

Saved by Paige Wolfe

Notes from Growth.Design case studies.
Endowment Effect
You value something more once you feel like you own it in some way. By making users invest a tiny bit of customization effort, they’re more likely to feel like a new app is now “theirs”.
Progressive Disclosure
Users are less overwhelmed if they’re exposed to complex features later. New users have
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