One billion signatures — UX analysis of DocuSign ✏️

When onboarding goes well it should be seamless, intuitive, and informative. Users should have a good understanding of what’s to come within the app, how it works, and why they should be using it.

This is how you end up with Netflix or Spotify or Kindle having apps that open to a login screen with zero indication about how to sign up for an account; most users probably figure out to go to their websites, but it is hardly a good experience from anyone’s perspective, and lesser known apps are likely to simply lose potential customers. At the s... See more

The product isuniquely focused ondriving one corebehavior within theapp that is central tothe vision laid out bythe founders. TheUI/UX for that singularfeature is effortless.

When a user signs up, the in-product experience should immediately answer:  What is this product's value and how do I achieve it?

In my six years at Google, I got to observe this force up close, relentlessly killing features users loved and eroding the last vestiges of creativity and agency from our products. I know this force well, and I hate it, but I do not yet know how to fight it. I call this force the Tyranny of the Marginal User .

Simply put, companies building apps hav... See more

Part of this, I believe, is about bringing back an opinionated approach to software design, where the tool asserts itself. For instance, Linear’s sleek, luminous feel and decisive approach to how work should be done shows how an unwavering commitment to a specific measure of pixel-perfect quality can be incredibly compelling. Similarly, a product l... See more

A better, built-in application flow and onboarding experience – Application submission, review, and approval, as well as a better, more productized onboarding experience should be native to the platform to keep membership organized.

To us the choice is clear: as an app becomes more bloated, more unfocused, prioritising monetisation over intrinsic user experience, the bigger the opportunity becomes for a simplification, an unbundling, a new experience built on a core user insight.