One billion signatures — UX analysis of DocuSign ✏️

Every product needs a solid activation experience. Done well, they can mean hugely successful conversion from discovery to sign-up for your app. Here's a breakdown of Duolingo's legendarily strong activation experience. Complete activation experience breakdown in 🧵👇

App layer is where most of the value is. Nothing has changed. Humans like a well designed focused UX that deeply solves a problem as a first class citizen, not a text box that tries to do everything.