Once Upon a Time

I wish that every CEO was really perfect in telling their company story. If they do that, they can raise money, they can sell products, and they can build partnerships. Can they really tell the story of their company—who we are, why we are here, and why we are valuable. That sounds pretty easy. It is hard.

The slide screamed something about us to the world; it said, ‘this company is different’, ‘this company is young’, ‘this company is disruptive’ and ‘this company is innovative’. It communicated that message louder and more convincingly than any marketing campaign we ever crafted. If a picture paints a thousand words, our big blue slide wrote an ent

Good stories: 1. Connect us to our purpose and vision for our career or business. 2. Allow us to celebrate our strengths by remembering how we got from there to here. 3. Deepen our understanding of our unique value and what differentiates us in the marketplace. 4. Reinforce our core values. 5. Help us to act in alignment and make value-based decisi