Saved by Tom White
Once Upon a Time
Without a narrative compass, our creative endeavours, companies and cultures break down, and we become faint carbon copies of something that’s gone before.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
Don’t let stories remain untold and hidden. That’s like walking past huge ingots of gold. Content is king. This is true in entertainment, but it’s also true in business. The person who can tell a great story always wins. Steve Jobs said, “The most powerful person in the world is the storyteller.” Zig Ziglar said, “People buy on emotion and justify
... See moreMatthew Dicks • Stories Sell: Storyworthy Strategies to Grow Your Business and Brand
So, what’s the bottom line? Let’s summarize:
— Strategic messaging isn’t just about words, it’s about creating clarity and purpose for your customers, team, and stakeholders.
— The networked, fast-paced culture of the 21st century needs companies that can take complex subjects and turn them into cogent, compelling, and inspiring human narratives.
— T... See more
— Strategic messaging isn’t just about words, it’s about creating clarity and purpose for your customers, team, and stakeholders.
— The networked, fast-paced culture of the 21st century needs companies that can take complex subjects and turn them into cogent, compelling, and inspiring human narratives.
— T... See more