Saved by Tom White
Once Upon a Time
GETTING IT INTO THEIR MINDS: STORYTELLING
Scott Berinato • Good Charts
In a perfect world, the importance of information wouldn’t rely on its author’s eloquence. But we live in a world where people are bored, impatient, emotional, and need complicated things distilled into easy-to-grasp scenes. If you look, I think you’ll find that wherever information is exchanged—wherever there are products, companies, careers, poli
... See moreMorgan Housel • Same as Ever: A Guide to What Never Changes
If we want to accomplish our goals, we need thenarratives driving our actions to be accurate and useful. We also need other people to buy the narratives we believe in if we want to attract customers, investors, employees, or any other kind of partner. So it’s worth understanding where they come from and how they grow.
How Ideas Grow
In a way, visual storytelling is just a tributary feeding into a deeper, swifter river of business activities that use narrative as a catalyst—selling, persuading, leading.
Scott Berinato • Good Charts
I spend 90% of my time thinking about stories and narratives, and like so many other things, narrative formation is getting decentralized. This is my attempt to figure out what’s happening and where it’s heading.Crafting and telling stories is part of what makes humans humans. Stories let us coordinate across time and space. Stories are undeniably ... See more
Packy McCormick • Story Time
storytelling has come to the fore. At Zuora, we use the Three Rooms mental model of storytelling. You need the story of your product—the how. You need the story of your market—the who. But most important, you need an overarching story that puts your service and your users within a broader social narrative—the why. Most companies (especially ones he
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