"Learn to alert the reader as soon as possible to any change in mood from the previous sentence. At least a dozen words will do this job for you: “but,” “yet,” “however,” “nevertheless,” “still,” “instead,” “thus,” “therefore,” “meanwhile,” “now,” “later,” “today,” “subsequently” and several more. I can’t overstate how much easier it is for readers... See more

"“Who am I writing for?” The question that begins this chapter has irked some readers. They want me to say “Whom am I writing for?” But I can’t bring myself to say it. It’s just not me."

"The airline pilot who announces that he is presently anticipating experiencing considerable precipitation wouldn’t think of saying it may rain. The sentence is too simple— there must be something wrong with it. But the secret of good writing is to strip every sentence to its cleanest components."

"I then said that rewriting is the essence of writing. I pointed out that professional writers rewrite their sentences over and over and then rewrite what they have rewritten."

"The most important sentence in any article is the first one. If it doesn’t induce the reader to proceed to the second sentence, your article is dead. And if the second sentence doesn’t induce him to continue to the third sentence, it’s equally dead. Of such a progression of sentences, each tugging the reader forward until he is hooked, a writer... See more

"The perfect ending should take your readers slightly by surprise and yet seem exactly right."

"My favorite definition of a careful writer comes from Joe DiMaggio, though he didn’t know that’s what he was defining. DiMaggio was the greatest player I ever saw, and nobody looked more relaxed. He covered vast distances in the outfield, moving in graceful strides, always arriving ahead of the ball, making the hardest catch look routine, and even... See more

"Prune out the small words that qualify how you feel and how you think and what you saw: “a bit,” “a little,” “sort of,” “kind of,” “rather,” “quite,” “very,” “too,” “pretty much,” “in a sense” and dozens more. They dilute your style and your persuasiveness."

"You learn to write by writing. It’s a truism, but what makes it a truism is that it’s true. The only way to learn to write is to force yourself to produce a certain number of words on a regular basis."