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On Writing Well: The Classic Guide to Writing Nonfiction
"I only suggest avoiding one form—“ I’d,” “he’d,” “we’d,” etc.— because “I’d” can mean both “I had” and “I would,” and readers can get well into a sentence before learning which meaning it is. Often it’s not the one they thought it was. Also, don’t invent contractions like “could’ve.” They cheapen your style. Stick with the ones you can find in the... See more
William Zinsser • On Writing Well: The Classic Guide to Writing Nonfiction
"The reader is someone with an attention span of about 30 seconds— a person assailed by many forces competing for attention. At one time those forces were relatively few: newspapers, magazines, radio, spouse, children, pets. Today they also include a galaxy of electronic devices for receiving entertainment and information— television, VCRs, DVDs, C... See more
William Zinsser • On Writing Well: The Classic Guide to Writing Nonfiction
"There’s not much to be said about the period except that most writers don’t reach it soon enough."
William Zinsser • On Writing Well: The Classic Guide to Writing Nonfiction
"You learn to write by writing. It’s a truism, but what makes it a truism is that it’s true. The only way to learn to write is to force yourself to produce a certain number of words on a regular basis."
William Zinsser • On Writing Well: The Classic Guide to Writing Nonfiction
"Consider all the prepositions that are draped onto verbs that don’t need any help. We no longer head committees. We head them up. We don’t face problems anymore. We face up to them when we can free up a few minutes. A small detail, you may say— not worth bothering about. It is worth bothering about. Writing improves in direct ratio to the number o... See more
William Zinsser • On Writing Well: The Classic Guide to Writing Nonfiction
"“Who am I writing for?” The question that begins this chapter has irked some readers. They want me to say “Whom am I writing for?” But I can’t bring myself to say it. It’s just not me."
William Zinsser • On Writing Well: The Classic Guide to Writing Nonfiction
"Clear thinking becomes clear writing; one can’t exist without the other."
William Zinsser • On Writing Well: The Classic Guide to Writing Nonfiction
"Writers must therefore constantly ask: what am I trying to say? Surprisingly often they don’t know. Then they must look at what they have written and ask: have I said it?"
William Zinsser • On Writing Well: The Classic Guide to Writing Nonfiction
"The perfect ending should take your readers slightly by surprise and yet seem exactly right."