On Writing and Sharing Every Week

It’s generally much easier to be a creator today than ever.

But there’s one big reason I don’t envy the people getting started in their online-solopreneur-creating-things journey today:

Expectations.

I’ve been doing this for about a decade, and when I started, it was significantly harder to build an audience.

There were no highly optimized entertain... See more

Making things is hard and I feel like that’s the most useful thing to say about it. You have to try to be consistent, you have to practice constantly, you have to read, and you can’t make yourself be interested in topics you aren’t interested in. And you have to accept that it’s always going to be challenging. My friend said this about her work, wh... See more

When we sing in the shower, we hardly expect applause. In fact, that would be awfully weird.

But online, when just about anyone might be clicking, watching or sharing, it’s disappointing to put your work into the world and hear nothing.

Nothing but a black hole that absorbs your best work and reflects nothing back.

And if that happens again and again,... See more