People were losing excitement about the internet, starting to articulate a set of new truisms. Facebook had become tedious, trivial, exhausting. Instagram seemed better, but would soon reveal its underlying function as a three-ring circus of happiness and popularity and success. Twitter, for all its discursive promise, was where everyone tweeted

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There isn‘t a clean way to get around the idea that personal expression is always at least in part performative. Expression is partly fun because it’s performative.

It’s also not like this type of behavior is a new thing. There has always been the type of person who is performative of their own interests or pursues their work because of the kind of... See more