The Prepared is now Scope of Work

but the purpose of the whole trade: to bring goods from the producer to the final destination. Only after aligning every single part of the delivery chain, from packaging to delivery, from the design of the ships to the design of the harbours, was the full potential of the container unleashed.

We currently see these two sets of traits—fixity versus fluidity—as opposites, driven by the dominant technology of the era. Paper favors fixity; electrons favor fluidity. But there is nothing to prevent us from inventing a third way—electrons embedded into paper or any other material. Imagine a book of 100 pages, each page a thin flexible digital

The solution to the high cost of freight handling was obvious: instead of loading, unloading, shifting, and reloading thousands of loose items, why not put the freight into big boxes and just move the boxes? The concept of shipping freight in large boxes had been around for decades. The British and French railways tried wooden containers to move ho

How many companies have figured out how to shift from old-school “supply chain management” to the more modern idea of capturing insights and integrating them directly into product design, distribution, and delivery? Because that’s the point.