It is commonplace to wager on the growth of wallets, accounts, people, videos, memes, art, transportation, media, space, you name it. Financial coordination at-scale is very different from the financialization of everything. The degree to which we gravitate toward shared social experiences has not changed, but the medium has shifted toward digital ... See more

In seeking stronger financial safety nets for millions of underserved Americans, might an identity-driven approach emerge as the most effective wedge into the broader financial services ecosystem? If so, might specific identity-aligned slices of the 57 million freelancers, 60 million Hispanics, or 73 million Boomers present attractive, addressable ... See more