On Lore

This is the hypothesis of lorecraft as a cope. 

lore is working knowledge that knows its own limits.

I stumbled across a key insight that may or may not have been spotted before: lorecraft is the evil twin of marketing.

Arguably, lorecraft is the first truly internet-native school of management and organizational thinking, though I’m sure it won’t be the last.

The common feature in the work of these emerging thinkers is the centrality of lore, as in folklore, the lore of a fictional extended universe, or more pertinently, the water-cooler lore of an organization, in the framing of the traditional concerns of management and organizational theory. Lore, you might say is the feedstock of both stories and wo... See more

Lorecraft is how you design and manage organizations where all the dull and boring stuff is increasingly being automated away, and what’s left of management and leadership functions is increasingly just the interesting and hard to automate stuff. This is the hypothesis of lorecraft as a genuinely new managerial capability.

Lorecraft is a natural and adaptive intellectual response to the automation of vast swathes of managerial/leadership functions, and organizational processes.

1. Lore is anti-marketing 2. Lore is inner psyche-management 3. Lore is born-baroque imaginative irony 4. Lore is Posture, Narrative, Behavior (PNB) triad molecules 5. Lore is narrative territory catalyzed by shaky epistemologies 6. Lore is about circumstances you manage, not problems you “solve” 7. Lore is epic-orthogonal everyday life habits